Business challenge: doing more with less

Eve Italia Srl, a small event-planning business in Venice, Italy, gets big results from a well-planned Internet marketing strategy.

The plan

  • Establish a new, international event planner in Venice, Italy
  • Create easy-to-use navigation to generate leads and grow the business
  • Differentiate the business with a strong call to action
  • Attract a global market without an existing client base using natural search
  • Develop multi-language sites with search engine optimization for the U.S., U.K. and Italy

The results

Within six months of launch, the website generated leads for:

  • A major, international cultural event for a U.S. client
  • Multiple wedding client leads from the U.S. and Canada
  • Corporate event prospects from Germany and the U.K.
  • Private party leads from Spain

Within nine months, the company expanded office space and added team members.

After two years, the site continues to generate consistent qualified leads that convert to clients. Eve Italia has committed to a strong content marketing program that’s paying off — 80% of their business is generated from their website.

Services provided by Spiffy Web

InternetMarketing strategy ~ Search engine optimization ~ Web design and development ~ Content marketing: blog, social media, email, press releases ~ Maintenance, tracking and analysis ~ Logo design ~ Business stationery design, letterpress printing ~ Brochure design ~ PowerPoint presentations

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